Here at Camera Decision, we know how important it is to feel confident when choosing your next camera. That’s why we do everything we can to provide you with the best tools and information to make an informed decision. While reviews and specs are helpful, real-world actions often speak louder than words—what other people are actually buying can be a game-changer in your decision-making process. To help with that, we share real sales data from trusted sources like our own Camera Decision and major providers such as BCN Retail in Japan, giving you insights into what’s truly popular and trusted by others.
Sony ZV E-10 vs Canon EOS R50 vs Canon EOS R10
BCN Retail has released a detailed summary of their annual results, highlighting the top-selling mirrorless cameras of 2024. Known for reporting actual sales data from more than half of retail stores across Japan, BCN Retail provides valuable insights into the Japanese market which is one of the world's most significant for camera purchases.
(Additional Read: Best-Selling Cameras Among Camera Decision Readers in 2024)
The Sony A7C II is the only Full-frame camera in the list
In 2024, Sony ZV-E10 became the best selling mirrorless camera in Japan according to BCN's data, followed by the Canon EOS R50, and the Canon EOS R10. The ZV-E10 II which replaced the best seller this year enters the list from 9th position, and the only full-frame camera at Top 10, the Sony Alpha A7C Mark II is in 5th position. Below you can find the list of Top 10 cameras:
Top 10 Best Selling Mirrorless Camera in Japan 2024 - BCN Retail Rating
- Sony ZV-E10 16%
- Canon EOS R50 11.6%
- Canon EOS R10 6.7%
- Sony a6400 5.8%
- Sony A7C II 4.9%
- Nikon Z30 4.3%
- Olympus PEN E-P7 3.9%
- Nikon Z fc 3.4%
- Sony ZV-E10 II 3.2%
- Panasonic DC-G100 3.1%
