Yet another "higher than expected demand" warning from Panasonic, this time for the S5 Mark II. Isn't this getting old? Creating urgency and scarcity are two of the oldest tricks in the marketing gamebook and these tactics works for sure -and almost all manufacturers do the same- but if you have been following the camera market long enough like me, you get sick of hearing the same words after all major camera announcements over and over.
Below is the latest 'warning and apologize' message from Panasonic, followed by few other times that I could easily find that warned potential buyers about the high demands to their new cameras at the time such as The GH6 , GH5 and GH4, do you see the pattern?
Panasonic Japan issued the following warning:
Thank you for using Panasonic products.
We have received orders for the LUMIX “DC-S5M2”, a full-frame single-lens camera scheduled to be released on February 16th, which greatly exceeded our expectations. may not be delivered on the same day as the release date.
In addition, customers who make reservations in the future may take some time to deliver the product after its release.
We sincerely apologize for causing a great deal of inconvenience to our customers, who are looking forward to our products, and to all concerned.
In order to meet the expectations of our customers, we will do our best to deliver as soon as possible, so we appreciate your understanding.
Mar 11, 2022 - “We have received reservations that greatly exceeded our expectations, so some customers who have already made reservations may not get the camera delivered on the day of the release..."
Feb 7, 2017 — Panasonic Japan has announced that customers who have ordered a Lumix GH5 may face a longer wait due to the high number of pre-orders.
April 24, 2014 - in an online statement from the Japanese Marketing Division Panasonic stated that reservations and pre-orders were more than expected and that they are at a point where “production can not keep up.”
Panasonic S5 II Key Specs
- Announcement Date: 2023-01-04
- 24MP - Full frame CMOS Sensor
- No Anti-aliasing (AA) filter
- ISO 100 - 51200 ( expands to 50 - 204800)
- Leica L Mount
- Sensor-shift Image Stabilization
- 3.00" Fully Articulated Screen
- 3680k dot Electronic viewfinder
- 9.0fps (30.0fps Electronic) continuous shooting
- 6K - 5952 x 3968 video resolution
- Built-in Wireless
- 740g. 134 x 102 x 90 mm
- Weather Sealed Body
- Replaced Panasonic Lumix DC-S5 Compare
- Read the Review
- Check Price at: Amazon, B&H Photo