Top Photography and Videography Rentals in 2025 at LensRentals
Online photography and videography rental company LensRentals has published its annual list of the most rented gear, continuing the tradition with its 2025 statistics. As in previous years, Canon cameras and lenses dominate the rankings, followed closely by Sony, while Nikon remains a distant third behind the two leaders. The Canon RF 24-70mm F2.8L IS USM stands out as the most rented lens whereas the Canon EOS R6 Mark II which was recenty replaced by the Mark III is at the top of the most rented camera list.
Most Popular Photography and Videography Rentals of 2025
Canon RF 24-70mm f/2.8L IS - B&H PHOTO
Canon RF 28-70mm f/2L - B&H PHOTO
Sony NP-FZ100 Battery - B&H PHOTO
Canon EOS R6 Mark II - B&H PHOTO
Canon RF 70-200mm f/2.8L IS - B&H PHOTO
Canon 24-70mm f/2.8L II - B&H PHOTO
Sony FE 70-200mm f/2.8 GM OSS II - B&H PHOTO
Sony FE 24-70mm f/2.8 GM II - B&H PHOTO
Canon 70-200mm f/2.8L IS III - B&H PHOTO
Sony FX3 (Body Only) - B&H PHOTO
Sony 160GB CFexpress Type A TOUGH Memory Card - B&H PHOTO
Sony Alpha a7 IV - B&H PHOTO
Canon EOS R5 - B&H PHOTO
Canon RF 100-500mm f/4.5-7.1L IS USM - B&H PHOTO
Sony Alpha a7S III - B&H PHOTO
Canon 5D Mark IV - B&H PHOTO
Canon RF 50mm f/1.2L - B&H PHOTO
Canon RF 15-35mm f/2.8L IS - B&H PHOTO
Sony Alpha a7 III - B&H PHOTO
Canon LP-E6NH Battery - B&H PHOTO
A detailed, category-by-category breakdown of the top rental items is available directly from LensRentals .
Brand Market Share for 2025 by Revenue