RED V-RAPTOR XL 8K S35
In a sudden announcement, Nikon declared its plans to acquire RED , a leading US cinema camera manufacturer. With RED poised to become a fully owned subsidiary of the Japanese camera powerhouse, this move is poised to elevate Nikon's presence not just in photography but also in the filmmaking realm, establishing them as a formidable player.
The finalization of the acquisition is pending, contingent upon a Membership Interest Purchase Agreement with James Jannard, the company's founder, and Jarred Land, its current President.
Nikon has trailed behind its primary competitors such as Canon and Sony in the video market for years. However, recent strides with its flagship Nikon Z9 and Z8 mirrorless cameras indicate a promising shift. The acquisition of RED is poised to provide Nikon with a significant boost, empowering them to expand their presence in the professional video segment.
About RED
Established in 2005 by James Jannard, RED is headquartered in Foothill Ranch, California, and boasts around 220 employees. Renowned for its high-quality cameras, RED has been instrumental in numerous film, television, and documentary productions.
Press Release
Nikon to Acquire US Cinema Camera Manufacturer RED.com, LLC
Accelerating Expansion in Professional Digital Cinema Camera Market
March 7, 2024
TOKYO - Nikon Corporation (Nikon) hereby announces its entry into an agreement to acquire 100% of the outstanding membership interests of RED.com, LLC (RED) whereby RED will become a wholly-owned subsidiary of Nikon, pursuant to a Membership Interest Purchase Agreement with Mr. James Jannard, its founder, and Mr. Jarred Land, its current President, subject to the satisfaction of certain closing conditions thereunder.
Since its establishment in 2005, RED has been at the forefront of digital cinema cameras, introducing industry-defining products such as the original RED ONE 4K to the cutting-edge V-RAPTOR [X] with its proprietary RAW compression technology. RED's contributions to the film industry have not only earned it an Academy Award but have also made it the camera of choice for numerous Hollywood productions, celebrated by directors and cinematographers worldwide for its commitment to innovation and image quality optimized for the highest levels of filmmaking and video production.
This agreement was reached as a result of the mutual desires of Nikon and RED to meet the customers’ needs and offer exceptional user experiences that exceed expectations, merging the strengths of both companies. Nikon's expertise in product development, exceptional reliability, and know-how in image processing, as well as optical technology and user interface along with RED’s knowledge in cinema cameras, including unique image compression technology and color science, will enable the development of distinctive products in the professional digital cinema camera market.
Nikon will leverage this acquisition to expand the fast-growing professional digital cinema camera market, building on both companies' business foundations and networks, promising an exciting future of product development that will continue to push the boundaries of what is possible in film and video production.
